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What The Mandela Effect Can Teach You About Marketing

A fun peek into the unusual and what role our memory could have in marketing.

There is a phenomenon occurring for millions across the world. Its origins stem from an intriguing event in 2013 after the passing of Nelson Mandela. People swore up and down that they remembered him dieing in the 80’s or 90’s. This shared memory among those “affected”, not only seemed to validate its truth, but also fueled the insistence of an orchestrated plot to change history as we know it. Coined by Fiona Broome, it has spread like wildfire, spawning what is now known as “The Mandela Effect”. When a large group of people all remember something differently than what is believed to be real.

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